Thomas Cook - Travel Magazine

Advertising

MEDIA PACK

OVERVIEW

• The best known name in travel
• 2 million+ readers per issue
• Published quarterly
• Distributed in seat pockets of all Thomas Cook Group flights
• over 70 desti nati ons in 27 countries worldwide

THE THOMAS COOK GROUP:

• Thomas Cook sells sun, winter-sun, ski, city-break and far-away holidays from Malaga to the Maldives
• Thomas Cook is one of the largest UK charter airlines, carrying over 8 million passengers per year and is a member of the FTSE100 index.
• The airline operates from 22 UK airports to over 70 destinations in Europe, Africa, Asia, North and South America.
• Thomas Cook sells flights as both part of a holiday package and flight only.
• The airline will grow throughout 2008 with the inclusion of new routes

THE MAGAZINE

• A quarterly 198-page, glossy, travel magazine published February, May, August and November.
• The editorial is topical, travel-related and aimed at holiday goers; it incorporates trend and destination-based information. There are also regular food and wine, property, celeb and other lifestyle features.
• Passengers must pick up the magazine to purchase products such as fragrances, beauty products, toys and gifts from Shopfloor (duty-free shopping). They also use it to order food and drink from the onboard menu and to check inflight entertainment listings.
• Thomas Cook Travel Magazine provides a unique environment for advertisers to communicate a marketing message to a captive audience.
• Average reading time is 50 minutes.
• The whole magazine is available to view online at www.thomascookmagazine.com

THOMAS COOK DESTINATIONS

Austria Innsbruck, Salzburg
Barbados Bridgetown
Brazil Salvador
Bulgaria Bourgas, Sophia, varna
Canada Vancouver, Toronto, Calgary, Quebec, Montreal
Canaries Gran Canaria, Lanzarote, Fuerte ventura, Tenerife,
Croatia Pula, Split
Cuba Varadero, Holguin, Cayo Coco
Cyprus Paphos, Larnaca
Dominican Republic Punta Cana, Puerto Plata
Egypt Hurghada, Sharm El Sheikh, Marsa Alam, Luxor, Taba
Finland Ivalo, Kitila, Rovaniemi
France Lyon, Toulouse , Grenoble
Gambia Banjul
Greece Corfu, Kef alonia, Zakynthos, Kalamata, Kos, Rhodes, Samos, Preveza, Lesbos, Lemnos, Santorini
India Goa, Trivandrum
Italy Rimini, Naples , Verona, Venice, Sicily, Sardinia
Jamaica Montego Bay
Madeira Funchal
Malta Malt a
Mexico Cancun
Morocco Agadir
Poland Krakow
Portugal Faro
Spain Malaga, Alicante, Girona, Almeria, Palma (Majorca), Reus, Mahon (Me norca), Ibiza, Jerez
Switzerland Geneva
Tunisia Djerba, monastir
Turkey Bodrum, Antalya, Dalaman, Izmir
USA Las Vegas, Sanford, New Orleans, Santa Clara

DEPARTURE AIRPORTS

Lasgow Newcastle , Leeds Bradford, Doncaster, Exeter, Manchester, East Mi dlands, Bi rmingham, Belfast , Dubli n, London Stansted, London Gatwick, Bristol, Cardiff , Liverpool

Thomas Cook magazine is published on behalf of the Thomas Cook Group by Ink Publishing, the world’s leading publisher of inflight magazines.

Stuart Wass
Advertising Manager
email: stuart.wass@ink-publishing.com
tel: +44 20 7613 8763
fax: +44 20 7613 8778
ISDN: +44 20 7613 5826

Ink Publishing
141-143 Shoreditch High Street, London E1 6JE
Tel: +44 20 7613 8777
Fax: +44 845 280 2413
www.ink-publishing.com

PASSENGER PROFILE

• 2 million+ readers per issue
• 52.35% male, 47.7% female
• Average household income of £36,000 per annum
• Core age group : 25-54 years
• 72% are married or living with their partner
• 52% of Thomas Cook passengers holiday overse as more than twice a year
• Thomas Cook passengers are affluent and dis cerning and st ate the following interests :

- Dining out	62%		- Regular travel	44%
- Fashion	54%		- Music / film	46%
- Exercise	35%		- Golf	19%

 

RATE CARD FROM APRIL 08 (price per issue)

DISPLAY	1 Insertion £	1 Insertion €	2 Insertion £	2 Insertion €	4 Insertion £	4 Insertion €
Double Page Spread	18,995	26,593	17,435	24,666	15,956	20,411
Full Page	9,995	13,993	9,195	12,874	8,396	11,754
Half Page	5,495	7,693	5,055	7,078	4,616	6,462

SPECIAL POSITIONS
Back Cover	14,885	20,839	13,694	19,172	12,504	17,505
Inside Front	13,995	19,593	12,875	18,026	—-	—-
Inside Front Cover DPS	21,995	30,793	20,235	28,330	11,756	25,866
Inside Back	11,993	16,793	11,035	15,450	10,076	14,106

ADVERTORIALS
Full Page	11,995	16,793	11,035	15,456	10,076	14,106
Double -Page Spread	22,794	31,911	20,922	29,599	19,147	24,493
Advertorials are creatively tailored to blend in to their editorial surroundings. They engage and involve the reader, and deliver an endorsed message in the magazine’s voice. Advertorials are used to communicate using more seductive detail, talk directly to relevant audiences and include information that is relevant, of interest and alluring to the reader. They can be used to add a strategic extension to your existing campaign, and create ‘time sensitive advertising’ to link and associate with current calendar events. Competitions can be included to drive a call to action, and there is also the opportunity to create new original images via commissioned photoshoots (ask about our advertorials presentation to see some examples).

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10% discount to accredited agencies. Payment terms net 7 days of publication with approved credit. First-time advertisers must submit credit application, or provide payment with insert order. 1.75% monthly finance charge to overdue accounts. Rates reflect space charges only. Bleeds at no extra charge. Production costs will be billed at rates quoted. Production rates on request. Prior copy approval required.